Hype is Social Media’s Adrenaline


I once watched a movie where one of the characters said that mobile devices will change the face of politics. I wonder if the writers of that movie ever thought how ‘prophetic’ their words would ring true. If you really think about it, chat rooms and forums have been around for decades on the internet, but the moment social media capabilities were added to mobile phone devices – BOOM – social media exploded. And with that, a new way of ‘getting high’ – hype.

Take for instance this whole Kony 2012 thing. I must confess that all I know about it, is that there is this guy named Kony who is doing some really nasty things and some people want him ‘taken out’ by the end of 2012. It is not that I am unsympathetic towards the whole situation, but I must agree with Ben that there is more to action than pressing a like button (click here to read his blog). Somehow we think that by forwarding the email, or pressing the like button, or re-tweeting or re-posting the message, we have actually positively contributed to the cause that is being ‘hyped’ about. And then we pat ourselves on the back for doing so.

But here’s a reality check!!! It wasn’t that long ago that we were ‘up in arms’ over Gaddafi and Sadam Hussein. What about Robert Mugabe, the extinction of the Rhino’s, and the Durban couple sold by their pirate captors to someone else? There’s always something to be hyped up about. There’s always something out there *hand waving in the air* that requires our words, our affirmations, our ‘telling others about it’. And all that it actually accomplishes is the drawing of our attention away from what is happening right here *hand pointing to the ground*. So here’s another reality check; tomorrow there will be another one, and the day after that, and the day after that too. Gone are the adrenaline junkies; welcome to the hype junkies.

Biggest reality check of them all; your ‘action’ is not going to save anyone or anything – only Jesus is.

You want to save the people from Kony? Go and evangelise the lost. You want to save the Rhinos from extinction? Go evangelise the lost. Why? Because Jesus said that only once the world has been evangelised, will He return (see Matthew 24:14). And when that happens, then there will be no more tears, no more death, no more mourning, no more crying, and no more pain (see Revelations 21:4). ALL the worlds problems, causes and hypes, fixed in a single flash.

Does that mean you must drop everything and go run into the wild? No! But it does mean that you have to take some REAL action and actually get involved in your church’s mission program. Again this does not mean that you have to personally go as everyone is called differently, equipped differently, and graced differently (and I’ll touch on these in another post later). But you must do more than just talk about it or suggest someone else do it. Get involved.

How easily do you get hyped up about stuff? Is there something in your immediate life, situation, or context that needs you to be actively engaged with it, rather than talking or thinking about it or running off on some other ‘adventure’? You can leave a comment by click here.

my name is darryl
and this is what i have to say

Scripture references:

Matthew 24:14 (NIV) – And this gospel of the kingdom will be preached in the whole world as a testimony to all nations, and then the end will come.

Revelation 21:4 (NIV) – He will wipe every tear from their eyes. There will be no more death or mourning or crying or pain, for the old order of things has passed away.

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About Darryl Schoeman

My Personal Life : challenge leads to thought and thought leads to change More than the Apostle Paul, I can say that I am the chief of sinners (really really really). But I love God and I love the Bible. So I try to live my life with the constant realisation that God is PERMANENTLY with me (yes even when I sin), and seek His presence in everything that I do (except when I sin) and in everything that happens. I share this with others so that they too can believe it and then seek to live it.

Posted on March 12, 2012, in Christianity, In The News and tagged , , , , , , . Bookmark the permalink. 5 Comments.

  1. Nice thoughts Joe, I mean Darryl : ) It would be useful to have some sort of measurement around how much, if anything at all, SM has influenced real change and constructive action? Or is it, as you point out simply hype? I wonder if the ‘newbies’ who attended the COSATU march against eTolling would have without SM? And then I wonder how many didn’t because they thought their tweets and status updates were a valid proxy for their presence?

    And yes, I agree with you, that however one understands ‘salvation’ it is critical to stop clicking for a while and journey with someone who’s working at discovering the whole of who they were created to be.

    You have re-directed my thinking this afternoon.

  2. Thanks for the comment Barrie. As always, your input is pointed and very relevant. Good questions on the COSATU march. I am glad that your thoughts were re-directed. God bless. Darryl.

  3. Interesting perspective on social media Darryl. One thing I need to point out though regarding your reference to Matt 24:14… Jesus Christ will not return ONCE WE HAVE evangelised the world but when our Father in His Grace has appointed it necessary for Him to do so. How could WE ever reach the entire human race?
    There is a dangerous doctrine in the Church today (and for the last 30+yrs) called Dominion Theology/Kingdom Now that teaches this and has got believers going on a fat tangent and is contrary to what scripture teaches but this is another subject altogether and worth looking into if you’re unaware. Bless you bro!

    • Hey Luke. Thanks for the comment.

      On your points about Christ’s return, I agree with you that Dominion/Kingdom Now Theology is a very, Very, VERY dangerous doctrine being preached. There are very powerful proponents of this doctrine and I can assure that I am not a subscriber of this doctrine.

      As to Matt 24:14 the “current” scholarly view on reaching the world is not every single person but every single peoples group, there then being a representative of every tribe, tongue and nation in Heaven one day. As to the time being when God has decided, it’s six or one half dozen (the same thing). What we must never forget though is put best by Haddon Robinson “… we should realize that our authority doesn’t come from our experience or wisdom, but His word”.

      God bless
      Darryl

    • Sorry, just another thought as I was doing my homeboy duties (washing dishes), 2 Peter 3 speaks about hastening (NKJV; NIV says speeding) the coming of the day of the Lord. What is he saying? That humans have an impact on the day of the Lords coming? God bless. D

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