This is not rocket science people. Yet some marketing and advertising people, are not getting this.
Take for instance the article in the Mail and Guardian about a kiwi airline that thought it would be helpful to have the cabin crew do the safety video in the nude (click here to read the article). Now come on! Did they honestly think that because more people are now watching the video, that that automatically equates to an increased level of concentration on the safety message? Of course not. The blood is no longer in the brain! It’s in other parts of the body. Read the rest of this entry